LOGO DESIGN & BRANDING
A brand redesign was developed for PULP Club, one of Melbourne’s most recognised venues for hip hop and urban culture. The project included the creation of a new logo and a complete graphic identity for the club, focused on building a stronger visual language that reflects its energy, attitude and cultural presence.
The concept was shaped around RAW FREQUENCY, representing the raw sound, movement and intensity of hip hop culture. Bold typography, high-contrast visuals and a dark urban aesthetic were used to create a distinctive and flexible identity.
The result is a contemporary brand system designed to work across posters, digital content, event promotion and club communication, giving PULP Club a more powerful, recognisable and consistent visual presence.
