PULP — Brand Redesign & Content Design
PULP is a Melbourne-based hip-hop club built around community, accessibility, and underground culture. The project focused on creating a new creative direction that could better reflect the energy, rhythm, and character of the venue.
Under the concept “Raw Frequency,” I redesigned the primary logo and developed a new visual identity inspired by mixtape culture, urban typography, and a direct contemporary aesthetic. The branding system includes logo variations, a wordmark, typography, and visual guidelines designed to maintain consistency across different platforms.
The project also includes ongoing content design for PULP’s social media and digital channels, including promotional posts, event posters, and adaptable campaign assets.
