AROMA —Brand Identity & Logo Design
AROMA is a French-style bakery concept developed for Liverpool, England, inspired by the elegance, tradition, and sensory character of authentic French pâtisseries. The project focused on creating a refined identity that communicates artisanal quality while maintaining a contemporary and approachable feel.
I designed the AROMA logo and complete visual identity using a minimalist, linear aesthetic supported by carefully selected typography and colour. The branding reflects the precision of French baking, the quality of its ingredients, and the warm, nostalgic experience associated with traditional bakeries.
The project also included packaging and promotional applications, along with a complete set of brand guidelinesdefining the correct use of the logo, colour palette, typography, graphic elements, and visual applications to ensure consistency across all brand touchpoints.
